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Confused on where to start with Pinterest? Getting your business account set up the right way is the first thing to do. I've created an easy to follow, step by step workbook to walk you through the correct way to set up your Pinterest Business Account.

Why You Need To Establish Your Business on Pinterest

Filed in Business, My Favorites, Pinterest, Resources — May 6, 2020

You want to know something that just breaks my heart into pieces?

It’s when talented people create amazing things, and then don’t know how to get those amazing creations seen by others.

We Live in an Online world now. You need to establish your business online.

female working at laptop

We live in an online world now. It was heading that direction and then the recent global pandemic of the Coronavirus put this movement into lightening speed.

We don’t know when or if our world will return to that “normal” we experienced before the pandemic.

Even if it does revert back to a somewhat normal state, one thing has been realized;

  • 60% of people say they’ve been as productive working from home as they were in an office. They want to stay home and work online.
  • 69% of people are now looking forward to learning a new skill
  • 57% are ready to pursue passions they’ve put off

Our world has gotten a taste of what it’s like to work online, shop online, learn online, investigate online and live a slower life at home.

Now, more than ever, businesses and entrepreneurs need to be able to showcase their creations, their products, their talents online.

Enter online marketing.

Photo by Caleb Woods on Unsplash

I know, I know. Do you instantly get that slimy feeling? Haha…I know I still do, and I’m in the online marketing world.

But I promise you, there are genuine people in the online world that truly want to help you get going with your online marketing experience.

I am one of them.

“Really Leah? How can we be so sure you’re a “real” person?”

Because I’ve experienced what I referenced at the start of this post.

I have one of the most talented husbands in the world when it comes to creating stunning woodworking, metal and (let’s be honest) about any crazy design I ask him to create for me.

We’ve been married 18 years and throughout those years I’ve watched him create gorgeous project after project, and my eyes are often the only ones to witness and appreciate his talents.

Case in point, he built these open tread stairs and metal frame with cable railing for our modern farmhouse. The dude has a wee bit of talent!

open tread oak wood stairs with wood stringers, metal top railing and cable railing system diy and built by mark and leah reinert from down leahs lane
Down Leah’s Lane Open Staircase built by Leah’s husband Mark Reinert

Now if he didn’t want to turn his talents and hobby into an income stream, then it’s no big deal I’m the ‘one and only’ that gets to appreciate his work.

But he would enjoy turning his hobby into a secondary income for us.

His story is not the only one.

I’ve met so many people that have similar stories. They create, they build, they write…but no one sees it. They’d love to see an income from their fruits of labor, but don’t know where to start.


Enough. I’ve had enough. No one will know what incredible thing you’ve created unless you get it out there for them to see it.

That means getting it online where so many eyes are at.

I do provide full service online Pinterest marketing for those that choose to have me take care of it for them.

But, if you’re more of a DIYers, I want to help you too!

white office furniture in front of sunny large window with white oak herringbone flooring
Pin this for later!!

Some entrepreneurs can’t budget for me to “just take care of it for them,” so I decided I’d figure out a way to help that group of go getters.

If I had to pick just one online marketing method…it’s an easy pick for me…Pinterest.

“Really? Pinterest?” you question.

Yep. I’d pick Pinterest over Facebook and Instagram, and here’s why:

  • Pinterest has over 459 million people use Pinterest every month
  • life span of a pin can be 7-9 years (versus 48 hours on Facebook and Instagram)
  • Pinterest is a visual Google, NOT a social network like IG and FB
  • 85% of users say they go to Pinterest to when they’re ready to start a project
  • 98% of users say they have tried what they’ve found on Pinterest
  • 89% of people use Pinterest for purchase inspiration

To start, I’ve created a downloadable workbook: Pinterest Marketing 101: A Beginner’s Guide to Setting Up Your Pinterest Business Account

black and white office supplies and keyboard flat lay with text title overtop

This workbook is an easy-to-follow, click-by-click workbook that will help you set up your Pinterest Business Account and have it optimized in a way that will set you up for success with your online marketing.

Below are some sneak peeks inside the workbook.


what you’ll learn
example page

Workbook number 2 is coming very soon and it will cover, easy step-by-step directions on creating the perfect pin and scheduling strategies and tactics.

AND…want more? I will be launching a monthly membership Pinterest Simplified where I will coach you through all things Pinterest Marketing and general online marketing strategies and tactics.

Email me leah@downleahslane.com or send me a DM on Instagram @leah_reinert if you’re interested in joining my Pinterest Simplified membership group!

white office desk and furniture in front of large sunny window with white oak herringbone flooring
white office furniture in front of large sunny window with white oak herringbone flooring and title text at top left corner
flat lay of laptop and desk accessories with text saying Pinterest Tips The Ultimate Guide for Beginners

I’d love to support you and answer all your questions!

Reach out to me anytime!


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Hey there! I'm Finley Austen, a lifestyle blogger who's passionate about capturing the beauty of the world through photography, discovering new culinary delights, and exploring exciting travel destinations. With my camera in one hand and a fork in the other, I'm always on the lookout for my next adventure.

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East of Euphoria is founded by Finley Austen. A lifestyle blog located in Seattle, WA. offering inspiration and design services to help promote a stress free lifestyle with "intentional living".